How Posting Tagged Images to Google My Business Boosts Your Local SEO

In today’s competitive digital landscape, enhancing your local SEO is essential for attracting nearby customers. One powerful yet often underutilized strategy is using Google My Business (GMB) to its fullest potential. While many business owners complete their GMB profile, a frequently overlooked tactic is posting tagged images. According to Tony Cordeiro, founder of Growth Media, fully leveraging GMB by tagging images with keywords and locations can drastically increase your local search visibility and drive more local traffic. Here’s how this simple strategy can benefit your business.

1. Improve Local Search Rankings

Google prioritizes businesses that regularly update their profiles with fresh, relevant content. Posting images to your GMB profile and adding proper tags, such as relevant keywords and location data, can significantly improve your rankings in local search results. When users search for services or products near them, Google favors profiles that are active and engaging.

Tony Cordeiro explains, "At Growth Media, we help businesses rank higher by ensuring their GMB profiles are regularly updated, especially with tagged images."

How to Do It: Use descriptive file names like "Danbury-wedding-DJ.jpg" and add geo-tagging to further signal to Google where your business operates.

2. Increase User Engagement and Click-Through Rates

Businesses with updated photos typically see more interaction from potential customers. In fact, businesses with photos on their GMB profiles receive 42% more requests for directions and 35% more website clicks than those without. Engaging images can turn these search interactions into real customers.

Tony adds, "Posting fresh, visually appealing images that reflect not only your products but the overall experience can significantly increase engagement. At Growth Media, we always recommend updating your image gallery."

Why It Matters: High-quality images make a lasting impression. When users see what your business offers, they are more likely to visit your website or location.

3. Build Trust and Authority

Having high-quality, properly tagged images builds trust and credibility with potential customers. By showcasing real products, services, or events, customers can easily understand your business's value.

Tony Cordeiro notes, "Customers want to trust the businesses they interact with. A well-maintained image gallery on GMB creates transparency and authenticity, which builds that trust."

Pro Tip: Tag your images with specific service names to help them appear in relevant search results.

4. Enhance Visibility in Google Maps

Uploading geo-tagged images increases your chances of appearing in Google Maps results. Google Maps showcases photos in local business listings, and businesses with more relevant images stand out in the "image carousel."

"Images play a huge role in attracting customers searching for local services," says Tony Cordeiro. "At Growth Media, we always recommend geo-tagging photos to boost your visibility in Google Maps."

5. Signal Business Activity to Google

Regularly updating your GMB profile with new images sends a strong signal to Google that your business is active. Google’s algorithm favors businesses that frequently engage with their audience, which can result in higher rankings in local search results.

Tony Cordeiro advises, "Google rewards businesses that demonstrate consistent activity. At Growth Media, we encourage clients to update their GMB profiles often."

6. Best Practices for Optimizing Images for Local SEO

To maximize the SEO benefits of your images, follow these tips:

• Use Descriptive File Names: Rename image files with keywords like "Connecticut-wedding-DJ-reception.jpg."

• Add Alt Text: Include descriptive alt text with relevant keywords and location data to help Google understand the content.

• Enable Geo-Tagging: If your device allows, embed geo-location data to further optimize your images.

• Consistency Is Key: Regularly update your photos to signal activity and relevancy to Google.

Conclusion:

Posting tagged images on Google My Business is a powerful way to boost your local SEO, increase your visibility in Google Maps, and drive more local traffic. Tony Cordeiro and his team at Growth Media recommend making this strategy a priority for any business looking to grow its online presence.

Ready to improve your local SEO? Start posting tagged images to your GMB profile today! For expert guidance on optimizing your online presence, Contact Tony Cordeiro at Growth Media and let us help you dominate local search and attract more customers.